Title

One place, two perspectives: Destination image for tourists and nationals in Abu Dhabi

Source of Publication

Tourism Management Perspectives

Abstract

© 2018 Differing from previous studies about destination image, this study proposes a combined model of testing the destination image as perceived by locals living at the destination and by tourists travelling to the destination. This survey-based quantitative research was performed in Abu Dhabi, United Arab Emirates, and consists of five parts: top-of-mind image, imaginative and realistic associations, strength of travelling motives, perceived destination image, and place attachment. Independent t-tests were performed to understand the differences between Emirati nationals and tourists. Results show significant differences in imaginative association and in the majority of place attachment items. The top-of-mind test puts the Sheikh Zayed Grand Mosque first for Emiratis, while tourists top-of-mind for Abu Dhabi is sea, sand, and beach. Practical and theoretical implications are discussed.

Document Type

Article

First Page

152

Last Page

161

Publication Date

7-1-2018

DOI

10.1016/j.tmp.2018.06.004

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