Title

Relationship Cultivation in Public Diplomacy: A Qualitative Study of Relational Antecedents and Cultivation Strategies

Source of Publication

Journal of Public Relations Research

Abstract

© 2018 Taylor & Francis. Political public relations and public diplomacy both focus on managing communication to build and maintain relationships for a political purpose. Public diplomacy focuses on foreign publics and involves governments and organizations seeking to build relationships internationally. This study explored relationship cultivation, i.e., the process of initiating, nurturing positive, and recovering from negative relationships between various public diplomacy actors. Data included 32 in-depth interviews with communication officers in the United States. Results confirmed some of the previously developed relationship cultivation dimensions and suggested new ones. The study offers a nuanced discussion of relationship cultivation factors and an explanation of how they apply to public diplomacy engagement.

Document Type

Article

First Page

295

Last Page

310

Publication Date

11-2-2017

DOI

10.1080/1062726X.2018.1437443

Author First name, Last name, Institution

Leysan Khakimova Storie, Zayed University

Share

COinS