Title

Barriers to implementing green management in the hospitality industry

Source of Publication

Advances in Hospitality and Leisure

Abstract

© Copyright 2017 by Emerald Publishing Limited All rights of reproduction in any form reserved. Using the Analytical Hierarchy Process, this study aims to identify organizational and market factors that prevent hoteliers from adopting greener management systems. This study first constructs a list of critical factors based on expert judgments reported in the literature and the responses from a select group of experienced managers. Then, the list is further refined by six hotel managers who consolidate the factors, which results in four categories explained by 20 items. Subsequently, this study draws from surveys on an expert panel consisting of 20 study subjects who are familiar with hotel operations. The survey results show that hoteliers' abilities to create a greener image are the most important factor influencing the managers' decisions to adopt environmentally friendly management schemes. Nevertheless, their motivation of adopting a green strategy seems to be associated with a marketing strategy, instead of generic environmental stewardship.

Document Type

Article

First Page

47

Last Page

61

Publication Date

1-1-2017

DOI

10.1108/S1745-354220170000013004

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