Lost publics in public diplomacy: Antecedents for online relationship management
Source of Publication
Public Relations Review
© 2015 Elsevier Inc. This study looked at relationship management in digital public diplomacy. Using qualitative methodology, focus groups and interviews were conducted with young females in the United Arab Emirates to explore antecedents to digital engagement with foreign governments. Results suggested a new antecedent for online relationship management in public diplomacy, and several implications for international public relations.
Khakimova Storie, Leysan, "Lost publics in public diplomacy: Antecedents for online relationship management" (2015). Scopus Indexed Articles. 1710.