Title

Lost publics in public diplomacy: Antecedents for online relationship management

Source of Publication

Public Relations Review

Abstract

© 2015 Elsevier Inc. This study looked at relationship management in digital public diplomacy. Using qualitative methodology, focus groups and interviews were conducted with young females in the United Arab Emirates to explore antecedents to digital engagement with foreign governments. Results suggested a new antecedent for online relationship management in public diplomacy, and several implications for international public relations.

Document Type

Article

First Page

315

Last Page

317

Publication Date

1-1-2015

DOI

10.1016/j.pubrev.2015.02.008

Author First name, Last name, Institution

Leysan Khakimova Storie, Zayed University

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