Title

S-commerce: Injecting social elements into m-commere

Source of Publication

2011 10th International Conference on Telecommunications in Modern Satellite, Cable and Broadcasting Services, TELSIKS 2011 - Proceedings of Papers

Abstract

This paper presents the S-Commerce Framework (SC-F) that weaves social elements into mobile commerce. The SC-F consists of three blocks referring to consumers, providers, and brokers, and ensures their connection through different relationships that are then mapped onto social networks. Examples of relationships include competition, referral, and loyalty. This paper, also, discusses the Smart Mobile Restaurant Guide (SMRG) that demonstrates the SC-F usefulness such as increasing the successful rate of satisfying users' requests. © 2011 IEEE.

Document Type

Conference Proceeding

ISBN

['9781457720161']

First Page

351

Last Page

356

Publication Date

12-1-2011

DOI

10.1109/TELSKS.2011.6112068

Share

COinS