Title

User trust in ecommerce services: perception via screen reader

Source of Publication

Proceedings - 2009 International Conference on New Trends in Information and Service Science, NISS 2009

Abstract

The increasing diffusion of electronic commerce (eCommerce) services is a great opportunity for visually-disabled people, provided that accessible and usable interactive environments are available. Usually e-Commerce sites have complex layouts crowded with elements and are difficult to navigate via screen reader. Another crucial issue concerns consumer trust in security of on-line transactions. In this paper we investigate the interaction of blind users with eBay, a popular eCommerce website, with specific focus on accessibility and usability of secure transactions when navigating via screen reader. © 2009 IEEE.

Document Type

Conference Proceeding

ISBN

['9780769536873']

First Page

1166

Last Page

1171

Publication Date

11-20-2009

DOI

10.1109/NISS.2009.271

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