The contribution of intelligent system in forming trust and competitiveness during online transactions
Source of Publication
Proceedings - ICEBE 2007: IEEE International Conference on e-Business Engineering - Workshops: SOAIC 2007; SOSE 2007; SOKM 2007
This paper uncovers concealed relationships between trust and competitiveness. This study analyzes the effect of these factors on human online decision process and how they influence the business-to-consumer (B2C) outcome when they are used collectively. This research provides a toolset for users to gauge the level of trust and competitiveness of a website prior to their engagement in online decision-making process. © 2007 IEEE.
Akhter, Fahim, "The contribution of intelligent system in forming trust and competitiveness during online transactions" (2007). Scopus Indexed Articles. 2357.