Title

The contribution of intelligent system in forming trust and competitiveness during online transactions

Source of Publication

Proceedings - ICEBE 2007: IEEE International Conference on e-Business Engineering - Workshops: SOAIC 2007; SOSE 2007; SOKM 2007

Abstract

This paper uncovers concealed relationships between trust and competitiveness. This study analyzes the effect of these factors on human online decision process and how they influence the business-to-consumer (B2C) outcome when they are used collectively. This research provides a toolset for users to gauge the level of trust and competitiveness of a website prior to their engagement in online decision-making process. © 2007 IEEE.

Document Type

Conference Proceeding

ISBN

['0769530036', '9780769530031']

First Page

403

Last Page

405

Publication Date

12-1-2007

DOI

10.1109/ICEBE.2007.26

Author First name, Last name, Institution

Fahim Akhter, Zayed University

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