Title

Motivators for Australian consumers to search and shop online

Source of Publication

Electronic Journal of Business Research Methods

Abstract

This paper investigates the factors that motivate Australian consumers to use the Internet to search and shop for products and services. A qualitative research method was used, utilizing a semi-structured, in-depth interview technique. Twenty in-depth interviews were conducted, using a snowball sampling method. The study found that there were six motivating factors that drew consumers to search and shop online for products and services. These factors include: convenience, saving time, cheaper prices along with the ability to compare prices, good place to shop for specialty and hard-to-access products, higher level of consumer control, and the ease of comparing products and services. © Academic Conferences Ltd.

Document Type

Article

First Page

47

Last Page

56

Publication Date

11-1-2006

Author First name, Last name, Institution

Ian Michael, Zayed University

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