Title

The 3 a's of stopover destination attractiveness: Access, ambience, and attractions

Source of Publication

Acta Turistica

Abstract

© 2020 University of Zagreb Faculty of Economics and Business. All rights reserved. There has been relatively little research investigating the phenomenon of stopovers during long haul air travel. The aim of this exploratory study was to identify determinants of stopover destination attractiveness. Quantitative data was collected from consumers in two countries in the northern hemisphere and two in the southern hemisphere. The survey instrument was informed by previously published qualitative research involving personal interviews in the four countries, to identify salient attributes of stopover destinations. Data from the 2000 participants in the current study identified three dimensions of destination attractiveness in the context of a stopover during long haul international air travel, which positively influence attitudinal loyalty. The findings contribute to an emerging field of research into stopover destinations. Also, the results provide tourism marketers with practical insights into the influence of previous visitation on travellers' perceptions of stopover destinations, and the potential determinants of destination attractiveness in the context of stopovers during long haul air travel.

Document Type

Article

Publisher

Faculty of Economics and Business, University of Zagreb

First Page

113

Last Page

140

Publication Date

1-1-2021

DOI

10.22598/at/2020.32.2.113

Scopus ID

85098714263

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