Title

The challenge of online privacy preservation in Muslim-majority countries during the COVID-19 pandemic

Source of Publication

Journal of Islamic Marketing

Abstract

© 2020, Emerald Publishing Limited. Purpose: E-learning has become a predominant platform for education as a result of the COVID-19 pandemic. Yet, privacy issues have emerged from online learning that posed challenges on the users of e-learning systems. Privacy preservation in Muslim-majority countries with conservative cultures was a concern based on socio-cultural norms. This paper aims to analyze this situation through the lens of social identity theory. Design/methodology/approach: This practice paper represents a conceptual viewpoint. Findings: In this paper, the authors offer recommended solutions as best practices for Muslim-majority countries and similar contexts. Such proposed solutions consider social and cultural influences in e-learning systems to have an effective education process. Originality/value: This practice paper is unique in its approach, as it documents the privacy concerns in Muslim-majority countries during the COVID-19 pandemic.

Document Type

Article

Publisher

Emerald

Publication Date

1-1-2020

DOI

10.1108/jima-08-2020-0227

Scopus ID

85097286486

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