Pink Ocean Strategy: Democratizing Business Knowledge for Social Growth and Innovation

Source of Publication

Advances in Intelligent Systems and Computing


© 2020, The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG. In a constantly and rapidly changing world, innovation and organizational sustainability keep on being redefined. The integration of Blue and Green Ocean strategies can deliver social innovation and impact directly the lives of millions of people globally while assuring the needed organizational sustainability and profitability. This approach introduces the Pink Ocean Strategy concept, which cares about human life, integrity and dignity to booster innovation efforts. The new Pink Ocean Strategy is executed through the Company Democracy Model, the model for people, to embrace anyone who has and can share data, information, knowledge as well as wisdom creation for the good of the society, community and the humanity. The paper presents the six stages of the Company Democracy Model adjusted to navigate organizations into Pink Oceans, the overall strategic management framework, the pre and post conditions of each stage and the expected results per stage, enables this navigation to Pink Oceans.

Document Type

Conference Proceeding



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