Title

How do users experience the interaction with an immersive screen?

Source of Publication

Computers in Human Behavior

Abstract

© 2018 Ultra-high definition television (UHDTV) is designed using a variety of immersive technologies that are believed to promote user engagement. This study examines the immersion feature of UHDTV by focusing on user experience (UX) to determine whether there is a favorable response by users and whether immersion improves their viewing experience. Further, it examines the relationship between UX and the quality perception of UHDTV to develop a conceptual model for users' quality of experience (QoE) with respect to UHDTV. It uses multiple methods combining experiment (to measure the effect of the immersive experience) and survey (to model the UHDTV UX). The results imply an optimum level of immersion as well as the need for user-based quality measurement. The results confirm the existing models of predicting user intentions with digital technologies and have potential to provide new insights to the research of immersive technologies.

Document Type

Article

First Page

302

Last Page

310

Publication Date

9-1-2019

DOI

10.1016/j.chb.2018.11.010

Author First name, Last name, Institution

Donghee Shin, Zayed University

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