Title

Economics or ethics? Exploring the role of CSR expectations in explaining consumers’ perceptions, motivations, and active communication behaviors about corporate misconduct

Source of Publication

Public Relations Review

Abstract

© 2018 Elsevier Inc. The purpose of this study was to explore the role of corporate social responsibility expectations in explaining consumers’ perceptions, motivations and communication behaviors about corporate misconduct, especially in the context of allegations of workplace gender discrimination. A survey was conducted in December 2016 among 473 Americans. The results show that while people with economic CSR expectations do not evaluate corporate misconduct negatively, those with ethical CSR expectations perceive it morally wrong. However, both types of CSR expectations were found to impact consumers’ motivations to engage in communication behaviors about the crisis. Theoretical and empirical implications are discussed.

Document Type

Article

First Page

76

Last Page

87

Publication Date

3-1-2019

DOI

10.1016/j.pubrev.2018.10.011

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