Advancing digital transformation: Integrated digital transformation framework for a successful deployment

Source of Publication

Proceedings of the International Conference on Industrial Engineering and Operations Management


© 2019, IEOM Society International. In today's knowledge-based digital economy, the pace of innovation is accelerating with disruptive technologies being discovered and introduced rapidly. The new global business environment has pressured many organizations to be more aggressive in adopting innovation and emerging technologies and use them as the cornerstone of their competitive strategy. Moreover, changing customer behavior, demand and requirement have led to complex changes and created an urgency to digitally transform an organization. In such an environment, rapid transformation is needed to accelerate and innovate business activities, business processes, models, and, ultimately, the workforce competencies. In such a situation, many c-suite executives are facing various challenges such as rigid processes, risk avoidance, digital disruption, interdepartmental conflict, disinterest in new ideas and complacency to move forward. These challenges require a vastly different approach to digitally transform a company's business. The objective of this paper is to propose an integrated digital transformation framework by integrating the business-need space (model elements), problem space (design thinking), solution space (Waterfall, agile) and change management space methods for a successful digital transformation deployment.

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Conference Proceeding



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Author First name, Last name, Institution

Munir Majdalawieh, Zayed University

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