Title

The adoption and usage of smartphone media technologies as a source of news by Egyptian university students

Source of Publication

International Journal of Customer Relationship Marketing and Management

Abstract

Copyright © 2019, IGI Global. This study examines the adoption and use of smartphones as a source of news by Egyptian university students. The study was applied on a random sample of 400 university students, whom already have smartphones. This study was guided by the uses and gratification theory to explore the use of smartphones among university students as a news resource. The study used quantitative research methodology in the form of a survey. Information was collected using a self-administrated questionnaire between March 2018 and April 2018. Findings showed that although Egypt is not one of the oil-rich countries, most of the university students are heavy smartphone users and the vast majority (87.5%) of them are accessing news via their smartphones. More importantly, the findings revealed that university students mainly used smartphones to get general information (47.5%), Egypt’s news (37.5%), entertainment (29.25%) and follow world’s news (27.75%). Finally, findings showed that (70%) of students use their smartphones to follow current affairs, while 67.5% said that smartphones helpe them to communicate with their friends.

Document Type

Article

First Page

35

Last Page

53

Publication Date

1-1-2019

DOI

10.4018/IJCRMM.2019070103

Author First name, Last name, Institution

Hamza Saad Mohamed Saad, Zayed University

Share

COinS