Title

The role of corporate social responsibility (CSR) and internal CSR communication in predicting employee engagement: Perspectives from the United Arab Emirates (UAE)

Source of Publication

Public Relations Review

Abstract

© 2018 Elsevier Inc. This study examined relationships among employees’ perception of CSR, three models of internal CSR communication and employee engagement. The findings, based on 516 valid survey responses from employees across different sectors in the United Arab Emirates, revealed that internal communication of CSR, both one-way and two-way symmetrical, predicted employee perceptions of CSR, with two-way asymmetrical communication being a negative predictor; perceptions of CSR predicted employee engagement; social and sustainable dimensions of CSR most strongly predicted social and affective dimensions of employee engagement; and both two-way symmetrical communication of CSR and employee perceptions of CSR strongly predicted employee engagement. Implications for theory and practice are discussed.

Document Type

Article

First Page

453

Last Page

462

Publication Date

11-1-2018

DOI

10.1016/j.pubrev.2018.04.001

Author First name, Last name, Institution

Gaelle Duthler, Zayed University
Ganga S. Dhanesh, Zayed University

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