Marathon TV watching among emiratis in the interactive media environment
Source of Publication
Arab Media and Society
© 2019, American University in Cairo. All rights reserved. The study investigates the habits of binge TV watching—also called marathon TV watching—among a sample of Emiratis. It refers to watching consecutive episodes of a series in one setting for several hours. The research examines the expected outcomes for binge-watching and the possibilities of anticipating regret after such activity, among a sample of 229 Emiratis living in Abu Dhabi. In-depth interviews were conducted with 20 Emiratis to further understand this recently-developed behavior. The results showed a positive significant correlation between expected outcomes, self-regulation deficiency, anticipating regret, and binge-watching. The findings also revealed that most respondents tend to binge-watch alone rather than with others. While gender, marital status, and education do not affect the level of binge-watching, age was an important variable in predicting binge-watching levels. It was found that the lower the age, the higher the deficiency in self-regulation of binge-watching.
American University in Cairo
Social and Behavioral Sciences
Binge-watching, Emirates, Emirati TV Watching Habits, Marathon TV Watching, Online TV Watching, TV Watching Behavior
Ahmed, Azza, "Marathon TV watching among emiratis in the interactive media environment" (2019). All Works. 2329.
Indexed in Scopus
Open Access Type
Bronze: This publication is openly available on the publisher’s website but without an open license