Title

Marathon TV watching among emiratis in the interactive media environment

Author First name, Last name, Institution

Azza Ahmed, Zayed University

Document Type

Article

Source of Publication

Arab Media and Society

Publication Date

12-1-2019

Abstract

© 2019, American University in Cairo. All rights reserved. The study investigates the habits of binge TV watching—also called marathon TV watching—among a sample of Emiratis. It refers to watching consecutive episodes of a series in one setting for several hours. The research examines the expected outcomes for binge-watching and the possibilities of anticipating regret after such activity, among a sample of 229 Emiratis living in Abu Dhabi. In-depth interviews were conducted with 20 Emiratis to further understand this recently-developed behavior. The results showed a positive significant correlation between expected outcomes, self-regulation deficiency, anticipating regret, and binge-watching. The findings also revealed that most respondents tend to binge-watch alone rather than with others. While gender, marital status, and education do not affect the level of binge-watching, age was an important variable in predicting binge-watching levels. It was found that the lower the age, the higher the deficiency in self-regulation of binge-watching.

ISSN

1687-7721

Publisher

American University in Cairo

Volume

2019

Issue

27

First Page

1

Last Page

25

Disciplines

Social and Behavioral Sciences

Scopus ID

85069534877

Indexed in Scopus

yes

Open Access

no

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