Title

Mobile NFC Services: Adoption Factors and a Typology of Business Models

Author First name, Last name, Institution

Faouzi Kamoun, Zayed University

Document Type

Book Chapter

Source of Publication

Mobile Services Industries, Technologies, and Applications in the Global Economy

Publication Date

1-1-2013

Abstract

The integration of Near Field Communication (NFC) into mobile devices has recently emerged as a disruptive innovation and a strong enabler of a wide range of new mobile applications and services. Yet, despite this great potential, the widespread adoption of mobile NFC services remains restrained. This chapter investigates the success factors that are contributing towards the proliferation of mobile NFC services. It also presents an in-depth analysis of the key hurdles standing in the way of full NFC commercialization, with the caveat that disagreement about the proper business model among the key ecosystem players is currently the major adoption restraint. The chapter articulates the vision of a cooperative model that can enable the sharing of services, infrastructure, cost, and revenues among various NFC ecosystem players. The author also adopts a four-tier classification approach to categorize NFC business models into a number of typologies. Some recommendations for future research are also provided.

ISSN

1935-2700

Publisher

IGI Global

First Page

254

Last Page

272

Disciplines

Business

Indexed in Scopus

no

Open Access

no

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