Title

The contribution of intelligent system in forming trust and competitiveness during online transactions

Author First name, Last name, Institution

Fahim Akhter, Zayed University

Document Type

Conference Proceeding

Source of Publication

Proceedings - ICEBE 2007: IEEE International Conference on e-Business Engineering - Workshops: SOAIC 2007; SOSE 2007; SOKM 2007

Publication Date

12-1-2007

Abstract

This paper uncovers concealed relationships between trust and competitiveness. This study analyzes the effect of these factors on human online decision process and how they influence the business-to-consumer (B2C) outcome when they are used collectively. This research provides a toolset for users to gauge the level of trust and competitiveness of a website prior to their engagement in online decision-making process. © 2007 IEEE.

ISBN

0769530036

Publisher

Institute of Electrical and Electronics Engineers (IEEE)

First Page

403

Last Page

405

Disciplines

Computer Sciences

Keywords

Competitiveness, Electronic commerce, Expert system, Internet, Trust

Scopus ID

47349085846

Indexed in Scopus

yes

Open Access

no

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