The contribution of intelligent system in forming trust and competitiveness during online transactions
Source of Publication
Proceedings - ICEBE 2007: IEEE International Conference on e-Business Engineering - Workshops: SOAIC 2007; SOSE 2007; SOKM 2007
This paper uncovers concealed relationships between trust and competitiveness. This study analyzes the effect of these factors on human online decision process and how they influence the business-to-consumer (B2C) outcome when they are used collectively. This research provides a toolset for users to gauge the level of trust and competitiveness of a website prior to their engagement in online decision-making process. © 2007 IEEE.
Institute of Electrical and Electronics Engineers (IEEE)
Competitiveness, Electronic commerce, Expert system, Internet, Trust
Akhter, Fahim, "The contribution of intelligent system in forming trust and competitiveness during online transactions" (2007). All Works. 3369.
Indexed in Scopus