ORCID Identifiers

0000-0001-8806-7987

Document Type

Article

Source of Publication

Sustainability (Switzerland)

Publication Date

4-1-2019

Abstract

© 2019 by the authors. The main purpose of this study was to investigate the factors that promote successful rural tourism development in light of EU sponsorship of rural tourism hosts. The paper examines the effect of the size and geographical characteristics of rural tourism hosts on their views towards rural tourism development. The paper employs factor analysis, t-tests, and ANOVA to analyze the data from the survey of the hosts. The survey was sent to 652 rural tourism hosts, of whom 174 replied, giving a response rate of 27%. The results show the following. Firstly, subsidies, leadership, and cooperation are viewed by the hosts as important factors. Secondly, sponsorship, size, and peripheral economic conditions influence rural tourism hosts' views on success factors of rural enterprises.

ISSN

2071-1050

Publisher

MDPI AG

Volume

11

Issue

8

Disciplines

Business

Keywords

European Union, Greece, Hosts, Rural tourism

Scopus ID

85066927051

Creative Commons License

Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Indexed in Scopus

yes

Open Access

yes

Open Access Type

Gold: This publication is openly available in an open access journal/series

Included in

Business Commons

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