Title

Analysing the effect of membership and perceived trust on sport events electronic word-of-mouth (eWOM) intention

Document Type

Article

Source of Publication

Tourism Recreation Research

Publication Date

1-1-2020

Abstract

© 2020 Informa UK Limited, trading as Taylor & Francis Group. The main scope of this paper examines the relationship among perceived trust, membership and electronic word-of-mouth (eWOM) intention. A structured questionnaire based on a nonprobability purposive sample resulted in 413 responses, from which a structural equation model was developed. The results demonstrate that perceived trust significantly influences membership among a virtual group, and membership subsequently affects eWOM. From a sample drawn among international participants of a sporting event in Taiwan, results demonstrate the positive relationship and importance of perceived trust in creating a sense of membership among athletes.

ISSN

0250-8281

Publisher

Taylor and Francis Ltd.

Last Page

14

Disciplines

Business

Keywords

EWOM, membership, perceived trust, sport events, Taiwan

Scopus ID

85092371124

Indexed in Scopus

yes

Open Access

no

Share

COinS