Comparative Analysis of Western Design Principles and Visual Structure in GCC Advertising
ORCID Identifiers
https://orcid.org/0000-0003-3893-8021
Document Type
Article
Source of Publication
Emirati Journal of Digital Arts & Media
Publication Date
3-18-2025
Abstract
The Research paper explores the influence of globalization on international visual communication practices in advertising design. It investigates the reciprocal interaction between design principles and structures in the field of advertising, focusing on the impact of Western visual communication practices on advertising in the Gulf Cooperation Council (GCC) region. The study contributes to understanding of the effects of globalization on visual communication, specifically advertising design, and the role of culture in shaping advertising design. It examines the extent to which advertisers in the GCC countries adopt Western visual communication advertising design and how advertising is created or adapted to local cultural, social, and religious values.
DOI Link
ISBN
ISSN
Publisher
Emirati Journal of Digital Arts and Media
Volume
3
Issue
1
First Page
4
Last Page
12
Disciplines
Art Practice | Visual Studies
Keywords
principles of advertising design, design structures, visual communication strategies
Recommended Citation
Eklsa, Ilze, "Comparative Analysis of Western Design Principles and Visual Structure in GCC Advertising" (2025). All Works. 7179.
https://zuscholars.zu.ac.ae/works/7179
Indexed in Scopus
no
Open Access
yes
Open Access Type
Bronze: This publication is openly available on the publisher’s website but without an open license