Exploring trust and social cognition in the adoption of Metaverse-based museums

Mousa Al-kfairy, Zayed University

Document Type

Article

Source of Publication

Kybernetes

Publication Date

1-1-2025

Abstract

Purpose: This study examines the factors influencing users' intentions to adopt virtual reality (VR) technologies in museums, emphasizing the role of social cognitive theory (SCT) constructs and trust dimensions (ability, integrity and benevolence). Design/methodology/approach: A survey of 413 university students from the UAE, KSA and Kuwait was conducted, and partial least squares structural equation modeling (PLS-SEM) was applied to analyze the relationships between SCT constructs, trust and behavioral intention. Findings: SCT constructs significantly impact trust and intention to use VR in museums. Trust is a key mediator whose dimensions play pivotal roles in shaping behavioral intentions. Gender moderates these relationships, while cultural and age differences have minimal effects. Originality/value: This study advances understanding of the psychological and trust-based factors driving VR adoption in cultural contexts. It provides actionable insights for enhancing users’ adoption of Metaverse-based museums, supporting practitioners and policymakers in leveraging VR technologies within the Metaverse.

ISSN

0368-492X

Publisher

Emerald

Disciplines

Computer Sciences

Keywords

Immersive museums, Metaverse museums, Perceived trust, Social cognitive theory (SCT), Trusting intentions (TI)

Scopus ID

05002449241

Indexed in Scopus

yes

Open Access

no

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