Great acts are made up of small deeds: Artificial intelligence in business education

Document Type

Book Chapter

Source of Publication

Prompt Engineering and Generative AI Applications for Teaching and Learning

Publication Date

3-13-2025

Abstract

In this chapter, a snapshot of the rapidly growing field of artificial intelligence (AI) in business education is provided based on citation-based analysis using the Bibiliometrix R-tool, Vos viewer software and content-based analysis. The results reveal findings that set a roadmap for the future of business education and for educators across many spheres of the business domain. The findings also show that the field is emergent and growing, with most extant papers published in 2023. Current work is primarily focused on utilizing AI in business education with no subfields yet emerging (i.e., Ethical aspects of AI in business education, academic research, etc.), even though these areas represent a promising field for future research. Among all business subfields, most work relates to the entrepreneurship domain, with some work relevant to marketing and accounting. Based on hitherto published works, no scholarly experts were identified. Practical recommendations for business educators and educational leaders along with future research directions are presented.

ISBN

[9798369373323, 9798369373347]

First Page

203

Last Page

226

Disciplines

Education

Keywords

Artificial Intelligence, Business Education, Entrepreneurship, Academic Research, Future Research Directions

Scopus ID

05002941200

Indexed in Scopus

yes

Open Access

no

Link to Full Text

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