Navigating the AI revolution in advertising: Opportunities and ethical challenges

Park Beede, Zayed University

Document Type

Book Chapter

Source of Publication

Transforming Corporate Social Responsibility and Business Ethics with AI

Publication Date

4-8-2025

Abstract

Artificial intelligence (AI) is revolutionizing the advertising industry, offering unprecedented personalization, automation, and optimization capabilities. However, this transformation also raises critical ethical and operational concerns. This chapter examines the multifaceted influence of AI on advertising, exploring its potential benefits and inherent risks. While AI enhances efficiency and effectiveness, it also introduces challenges related to transparency, accountability, and the potential for bias and discrimination. The text similarly examines the impact of AI on creativity, highlighting the tension between automation and the preservation of the human element in compelling storytelling. Additionally, it discusses the evolving regulatory landscape, emphasizing the need for continuous adaptation to address the rapid pace of AI development. By examining these issues, this chapter aims to promote a responsible and strategic approach to AI adoption in advertising, ensuring this transformative technology's ethical and practical integration.

ISBN

[9798369398944, 9798369398968]

First Page

175

Last Page

206

Disciplines

Business

Keywords

Artificial Intelligence, Advertising, Ethics, Personalization, Automation

Scopus ID

05005040744

Indexed in Scopus

yes

Open Access

no

Link to Full Text

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