Title

Corporate Entrepreneurship At GE And Intel

Author First name, Last name, Institution

John Zimmerman

Document Type

Article

Source of Publication

Journal of Business Case Studies (JBCS)

Publication Date

1-6-2011

Abstract

This is the first of three planned articles concerning Corporate Entrepreneurship (CE). The author is a former entrepreneur practitioner who secured an earned doctorate from Pepperdine University in 2008, and who now teaches at Zayed University in the United Arab Emirates. In this article the author explores the concept of Corporate Entrepreneurship (CE) using case study methodology to connect previous scholarly research with data collected from successful companies. The paper discusses the problem of sustaining CE as organizations mature using Hayek's Theory of Cultural Evolution as a framework. The author suggests that corporate entrepreneurship, often called intrapreneurship, while critical for sustaining competitiveness and increasing stakeholder value, often poses a dilemma for large organizations. The different processes and strategies these companies use to attempt to sustain CE are outlined together with suggestions for integrating corporate entrepreneurship into any organization's culture, strategy, and management process. Finally, recommendations are provided as to how organizational leaders can successfully integrate corporate entrepreneurship into any organization's strategy and management systems.

ISSN

1555-3353

Publisher

Clute Institute

Volume

6

Disciplines

Business

Indexed in Scopus

no

Open Access

no

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