Title

A Fuzzy Logic-Based Approach for Supporting Decision-Making Process in B2C Electronic Commerce Transaction

Document Type

Article

Source of Publication

International Journal of E-Business Research (IJEBR)

Publication Date

1-1-2006

Abstract

The purpose of this article is to present an application of fuzzy logic to human reasoning about electronic commerce (e-commerce) transactions. This article uncovers some of the hidden relationships between critical factors such as security, familiarity, design, and competitiveness. We analyze the effect of these factors on human decision process and how they affect the Business-to-Consumer (B2C) outcome when they are used collectively. This research provides a toolset for B2C vendors to access and evaluate a user’s transaction decision process and also an assisted reasoning tool for the online user. © 2006, IGI Global. All rights reserved.

ISSN

1548-1131

Publisher

IGI Global

Volume

2

Issue

2

First Page

54

Last Page

67

Disciplines

Computer Sciences

Keywords

electronic commerce, fuzzy sets, Internet, online shopping, Trust

Scopus ID

85001574699

Indexed in Scopus

yes

Open Access

no

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