Do ethics drive value co-creation on digital sharing economy platforms?
Document Type
Article
Source of Publication
Journal of Retailing and Consumer Services
Publication Date
7-1-2020
Abstract
© 2020 Elsevier Ltd Purpose: Sharing economy is surging and so are the consumers’ ethical concerns regarding such platforms. The current study examines the antecedents of consumers’ intention to co-create value that include consumers’ ethical perceptions constructs (i.e. privacy, security, fulfillment/reliability, shared value, service recover, and non-deception) and relationship quality constructs (trust, satisfaction, commitment), focusing on the digital sharing economy platforms. Methodology: Survey method was applied to gather data from n=348 consumers at digital sharing economy platforms. Structural equation modelling technique through Amos version 24. was employed in order to further analyze the data. Findings: Results reveal that consumers’ ethical perceptions as a second order construct comprising of privacy, security, fulfillment/reliability, service recovery, and shared value does not influence consumers’ intention to co-create value. However, relationship quality as a second order construct including commitment trust and satisfaction influences consumers’ intention to co-create value. Furthermore, relationship quality serves as strong full mediator between consumers’ ethical perceptions and their intention to co-create value. Originality: The studies on drawing relationships between value co-creation and relationship quality constructs have been popular yet to the authors’ surprise; seldom any studies have been conducted in examining the role of ethical perceptions in the settings of digital sharing economy platforms. Therefore, the current study closes this gap.
DOI Link
ISSN
Publisher
Elsevier Ltd
Volume
55
First Page
102095
Disciplines
Business
Keywords
Ethics, Privacy, Relationship Quality, Sharing Economy, Trust, Value co-creation
Scopus ID
Recommended Citation
Nadeem, Waqar and Al-Imamy, Saifeddin, "Do ethics drive value co-creation on digital sharing economy platforms?" (2020). All Works. 1300.
https://zuscholars.zu.ac.ae/works/1300
Indexed in Scopus
yes
Open Access
no