Exploring factors influencing the adoption of mobile commerce
Document Type
Conference Proceeding
Source of Publication
Proceedings of the European and Mediterranean Conference on Information Systems, EMCIS 2007
Publication Date
12-1-2007
Abstract
This study presents an extended technology acceptance model that integrates innovation diffusion theory to investigate what determine user mobile commerce acceptance. This paper models the factors relationships such as perceived usefulness, perceived ease of use, personal innovativeness, subjective norms, behavioral control and intention to adopt mobile commerce. The proposed model was empirically tested using data collected from a survey of mobile commerce consumers. Empirical data from regression analysis reflects users ease of use influence behavioral intention to adopt mobile commerce. The majority of positive relationships between perceived ease of use, subjective norms, behavioral control and intention to adopt are supported by empirical data. Results also reveal that behavioral control and subjective norms influence perceived ease of use which affects then their adoption intention. The paper concludes some important implications for the practitioners.
ISBN
9788483631843
First Page
231
Last Page
2311
Disciplines
Business | Computer Sciences
Keywords
Adoption, Behavioral intention, Mobile commerce
Scopus ID
Recommended Citation
Bhatti, Tariq, "Exploring factors influencing the adoption of mobile commerce" (2007). All Works. 1606.
https://zuscholars.zu.ac.ae/works/1606
Indexed in Scopus
yes
Open Access
no