How the rate of change and control of a modular product architecture impact firm-level outcomes

Author First name, Last name, Institution

Peter Galvin, Edith Cowan University
Nicholas Burton, University of Northumbria
Norbert Bach, Technische Universität Ilmenau
John Rice, Zayed University

Document Type

Article

Source of Publication

Strategic Change

Publication Date

1-1-2020

Abstract

© 2019 John Wiley & Sons, Ltd. Who controls a product architecture and the rate at which this architecture changes, impacts the type of outcomes a firm can expect to derive from utilizing a modular product architecture? Advantages such as increased levels of innovation, quick determination of consumer preferences and lower production costs have been linked to modular product architectures. However, such architectures have also been linked to detrimental outcomes such as high levels of competition and commoditization along with higher development costs. It is via the introduction of two key moderating variables that we improve our understanding of the impact that a modular product architecture has upon different firm-level outcomes.

DOI Link

10.1002/jsc.2311

ISSN

1086-1718

Publisher

Wiley-Blackwell Publishing Asia

Volume

29

Issue

1

First Page

67

Last Page

76

Disciplines

Business

Scopus ID

85077588568

Recommended Citation

Galvin, Peter; Burton, Nicholas; Bach, Norbert; and Rice, John, "How the rate of change and control of a modular product architecture impact firm-level outcomes" (2020). All Works. 1885.
https://zuscholars.zu.ac.ae/works/1885

Indexed in Scopus

yes

Open Access

no