Product modelling for simulating business networks offering mass customization

Marc Poulin, Zayed University
Benoit Montreuil, Université Laval

Document Type

Conference Proceeding

Source of Publication

IFAC Proceedings Volumes (IFAC-PapersOnline)

Publication Date

1-1-2013

Abstract

In the past decade, mass customization has shown to be one of the effective business models in developed economies. Key success factors include modularization and standardization of product platforms, production postponement strategies, and customer interaction. A major challenge is how to implement the success factors and design a suitable business network. One approach is to simulate the performance of a business network with the input of detailed mass customization orders. This paper presents a simulation-based methodology to configure a mass customization network. The contribution of the paper focuses on the approach to create product models that include personalization details, the generation of demand profiles, and the creation of generic process routings for mass customized products. The paper uses examples from the golf club industry to illustrate the methodology. © IFAC.

ISBN

9783902823359

ISSN

1474-6670

Publisher

IFAC Secretariat

Volume

46

Issue

9

First Page

584

Last Page

589

Disciplines

Business

Keywords

Business network, Demand profiles, Mass customization, Personalization, Product modeling, Simulation

Scopus ID

84884301226

Indexed in Scopus

yes

Open Access

yes

Open Access Type

Bronze: This publication is openly available on the publisher’s website but without an open license

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