Title

S-commerce: Injecting social elements into m-commere

Document Type

Conference Proceeding

Source of Publication

2011 10th International Conference on Telecommunications in Modern Satellite, Cable and Broadcasting Services, TELSIKS 2011 - Proceedings of Papers

Publication Date

12-1-2011

Abstract

This paper presents the S-Commerce Framework (SC-F) that weaves social elements into mobile commerce. The SC-F consists of three blocks referring to consumers, providers, and brokers, and ensures their connection through different relationships that are then mapped onto social networks. Examples of relationships include competition, referral, and loyalty. This paper, also, discusses the Smart Mobile Restaurant Guide (SMRG) that demonstrates the SC-F usefulness such as increasing the successful rate of satisfying users' requests. © 2011 IEEE.

ISBN

9781457720161

Publisher

IEEE

First Page

351

Last Page

356

Disciplines

Business | Computer Sciences | Social and Behavioral Sciences

Keywords

Mobile commerce, Networking, Social computing

Scopus ID

84855833381

Indexed in Scopus

yes

Open Access

no

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