Sharing the transformation: Public relations and the uae come of age

Author First name, Last name, Institution

B. A. Badran
J. V. Turk
T. N. Walters

Document Type

Book Chapter

Source of Publication

The Global Public Relations Handbook, Revised and Expanded Edition: Theory, Research, and Practice

Publication Date

1-1-2009

Abstract

© 2009 Taylor and Francis. Much like the country itself, the practice of public relations in the United Arab Emirates (UAE) has undergone a profound evolution during its short history of 30 years. As the country has grown, so too has the practice of public relations. Once no agencies existed, but today global multinational public relations firms have established a presence in the UAE, some with an equity relationship with their local partners, some as fully owned branches of global firms based in the United States or Europe, and others through affiliates. Companies like Team: Young and Rubicam, Gulf Hill and Knowlton, and Burston-Marsteller operate alongside local, smaller companies, competing for the same dollars and dirhams.

DOI Link

10.4324/9780203889374-20

ISBN

0203889371

Publisher

Taylor and Francis

First Page

212

Last Page

235

Disciplines

Social and Behavioral Sciences

Scopus ID

85075644089

Recommended Citation

Badran, B. A.; Turk, J. V.; and Walters, T. N., "Sharing the transformation: Public relations and the uae come of age" (2009). All Works. 3080.
https://zuscholars.zu.ac.ae/works/3080

Indexed in Scopus

yes

Open Access

no