Title

Stopover destination attractiveness: A quasi-experimental approach

ORCID Identifiers

0000-0001-9103-0368

Document Type

Article

Source of Publication

Journal of Destination Marketing and Management

Publication Date

3-1-2021

Abstract

© 2020 Elsevier Ltd This study contributes to the emerging field of stopover destination attractiveness. There has been a paucity of published research around the phenomenon of stopovers, including stopover destination image, during long-haul international air travel. This is surprising given long-haul commercial flights date back to the 1930s, and that destination image has been the most popular topic in the tourism marketing literature since the 1970s. A quasi-experimental research design with samples of consumers in the UK and Australia was used to test aspects of a proposed model of stopover destination attractiveness. The results highlight the influence of perceived airport ambience and positive user-generated content on social media on enhancing attitudinal destination loyalty for Dubai as a stopover destination. The study also highlights the positive influence of previous visitation on attitudinal destination loyalty for a destination located in the Middle East, a region with a history of negative media publicity around conflicts. It is proposed these findings have practical implications for emerging stopover destinations, and for other destinations in conflict-ridden regions such as the Middle East.

ISSN

2212-571X

Publisher

Elsevier BV

Volume

19

First Page

100514

Disciplines

Business

Keywords

Destination image, Dubai, Long haul, Middle East, Previous visitation, Stopover

Scopus ID

85096203859

Indexed in Scopus

yes

Open Access

yes

Open Access Type

Bronze: This publication is openly available on the publisher’s website but without an open license

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