Stopover destination image - Using the Repertory Test to identify salient attributes

Document Type

Article

Source of Publication

Tourism Management Perspectives

Publication Date

4-1-2016

Abstract

© 2016 Elsevier Ltd. This paper reports a rare investigation of stopover destination image. Although the topic of destination image has been one of the most popular in the tourism literature since the 1970s, there has been a lack of research in the context of stopover destinations. The purpose of this study was to identify attributes deemed salient to Australian consumers when considering stopover destinations during travel to Europe. Underpinned by Personal Construct Theory, the study used the Repertory Test to identify 21 salient attributes, for use in the developing a survey measuring the attractiveness of a competitive set of stopover destinations. While the list of attributes shared some commonality with general studies of destination image reported in the literature, the elicitation of a relatively large number of stopover context specific attributes highlights the potential benefit of engaging with consumers in qualitative research, such as using the Repertory Test, during the questionnaire development stage.

ISSN

2211-9736

Publisher

Elsevier

Volume

18

First Page

68

Last Page

73

Disciplines

Social and Behavioral Sciences | Tourism and Travel

Keywords

Destination image, Destination marketing, Long haul travel, Personal construct theory, Repertory test, Stopovers

Scopus ID

84955290960

Indexed in Scopus

yes

Open Access

yes

Open Access Type

Green: A manuscript of this publication is openly available in a repository

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