The adoption and usage of smartphone media technologies as a source of news by Egyptian university students
Source of Publication
International Journal of Customer Relationship Marketing and Management
Copyright © 2019, IGI Global. This study examines the adoption and use of smartphones as a source of news by Egyptian university students. The study was applied on a random sample of 400 university students, whom already have smartphones. This study was guided by the uses and gratification theory to explore the use of smartphones among university students as a news resource. The study used quantitative research methodology in the form of a survey. Information was collected using a self-administrated questionnaire between March 2018 and April 2018. Findings showed that although Egypt is not one of the oil-rich countries, most of the university students are heavy smartphone users and the vast majority (87.5%) of them are accessing news via their smartphones. More importantly, the findings revealed that university students mainly used smartphones to get general information (47.5%), Egypt’s news (37.5%), entertainment (29.25%) and follow world’s news (27.75%). Finally, findings showed that (70%) of students use their smartphones to follow current affairs, while 67.5% said that smartphones helpe them to communicate with their friends.
Social and Behavioral Sciences
Egypt, Gratifications, Smartphone, Social Media News Sources, Uses
Saad, Hamza Saad Mohamed, "The adoption and usage of smartphone media technologies as a source of news by Egyptian university students" (2019). All Works. 3334.
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