The adoption of mobile commerce in the United Arab Emirates
Source of Publication
Proceedings of the European and Mediterranean Conference on Information Systems, EMCIS 2008
This study presents an extended technology acceptance model that integrates innovation diffusion theory to investigate what determine user mobile commerce acceptance. This paper models the factors relationships such as perceived usefulness, perceived ease of use, personal innovativeness, subjective norms, behavioral control and intention to adopt mobile commerce. The proposed model was empirically tested using data collected from a survey of mobile commerce consumers. Empirical data from regression analysis reflects users ease of use influence behavioral intention to adopt mobile commerce. The majority of positive relationships between perceived ease of use, subjective norms, behavioral control and intention to adopt are supported by empirical data. Results also reveal that behavioral control and subjective norms influence perceived ease of use which affects then their adoption intention. The paper concludes some important implications for the practitioners.
Business | Computer Sciences
Adoption, Behavioral intention, Mobile commerce
Bhatti, Tariq, "The adoption of mobile commerce in the United Arab Emirates" (2008). All Works. 3335.
Indexed in Scopus