Title

The Use of Social Media Among Public Relations Students in the UAE

Author First name, Last name, Institution

Hamza Saad Mohamed, Zayed University

Document Type

Article

Source of Publication

International Journal of Customer Relationship Marketing and Management

Publication Date

1-1-2015

Abstract

The purpose of this study is to examine public relations (PR) students' use of social media in the United Arab Emirates (UAE). A total of 200 undergraduate public relations' students participated in the study. This research is an attempt to shade some light on the patterns of social media uses and purposes of uses by public relations students in the UAE. It also explores public relations students' attitude towards social media. The study uses quantitative approaches for research methodology. Results indicated that students use social media for friendship and entertainment purposes than educational purposes. Additionally, WhatsApp is the most used social media application, while Facebook came in low level among public relations students.

ISSN

1947-9247

Publisher

IGI Global

Volume

6

First Page

15

Last Page

30

Disciplines

Computer Sciences

Indexed in Scopus

no

Open Access

no

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