There's no place like home: UK-based financial analysts' response to Dutch-English and British-English annual report texts

Document Type

Article

Source of Publication

IEEE Transactions on Professional Communication

Publication Date

3-1-2011

Abstract

The introduction of international financial reporting regulations has caused European multinationals to be increasingly reliant on the nonfinancial multimodal sections of the annual report as a means of informing and persuading international stakeholders. Due to the growing status of English as an international financial communication language, moreover, these annual report sections are usually produced in English. This experimental study compares the effectiveness of texts and photos in Dutch-English and British-English management statements from the perspective of financial analysts in the UK. The research results largely confirm the similarity-attraction hypothesis: Among UK-based analysts, typically British communication features often yield a more positive effect than the features that are typical of the Dutch-based statements. © 2010 IEEE.

ISSN

0361-1434

Publisher

Institute of Electrical and Electronics Engineers (IEEE)

Volume

54

Issue

1

First Page

1

Last Page

17

Disciplines

Business

Keywords

Annual reports, Experiment, Intercultural perception of communication strategies, International corporate image, Multimodal discourse, Similarity-attraction paradigm

Scopus ID

79951993711

Indexed in Scopus

yes

Open Access

no

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