Title

Using Business Plans For Teaching Entrepreneurship

Author First name, Last name, Institution

John Zimmerman

Document Type

Article

Source of Publication

American Journal of Business Education (AJBE)

Publication Date

10-30-2012

Abstract

Many educators use the preparation of a Business Plan as a culminating assignment in entrepreneurship courses. Additionally, a number of institutions and organizations conduct business plan competitions to further entrepreneurship education. The objective for both of these exercises is to prepare student entrepreneurs for the challenging task of authoring a coherent and compelling document to communicate their proposed new venture to a variety of audiences including potential investors, lenders, employees, and partners. Some research shows that business plans are not always the key success factor for the success of new ventures, but the exercise of writing a business plan is an important planning tool for entrepreneurs and a valuable integrative educational process for students, because it requires the student to employ concepts from a variety of their courses including marketing, finance, accounting, strategy, operations, and human resources. This paper provides a case study of a recommended method for teaching students how to prepare business plans using the best known methods from the literature, and from the requirements of organizations that finance new ventures. The case study also provides suggested tools for writing the business plan, and a rubric for evaluating the plan.

ISSN

1942-2504

Publisher

Clute Institute

Volume

5

First Page

727

Last Page

742

Disciplines

Business | Education

Indexed in Scopus

no

Open Access

no

Open Access Type

Bronze: This publication is openly available on the publisher’s website but without an open license

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