Learning Politics through Entertainment: Exploring the Effects of Biographical Films on Political Learning and Attitude Toward Female Politicians

Document Type

Article

Source of Publication

Journal of Broadcasting and Electronic Media

Publication Date

1-1-2021

Abstract

This study examined the effects of semi-fictional biographical political films on political learning and attitude change in audiences of fictionalized accounts of female politicians. Data from 310 participants indicated that content-related political learning significantly increased and attitude toward female politicians positively changed after exposure. A conceptual model of the political entertainment effects indicated that initial political learning transported the audience into the biographical narrative, which led to greater enjoyment, as well as learning gain and a positive attitude toward female politicians. Our findings provide important clarification to existing research and offer both theoretical, methodological, and practical implications.

ISSN

0883-8151

Publisher

Routledge

Disciplines

Social and Behavioral Sciences

Scopus ID

85107903838

Indexed in Scopus

yes

Open Access

no

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