Learning Politics through Entertainment: Exploring the Effects of Biographical Films on Political Learning and Attitude Toward Female Politicians
Source of Publication
Journal of Broadcasting and Electronic Media
This study examined the effects of semi-fictional biographical political films on political learning and attitude change in audiences of fictionalized accounts of female politicians. Data from 310 participants indicated that content-related political learning significantly increased and attitude toward female politicians positively changed after exposure. A conceptual model of the political entertainment effects indicated that initial political learning transported the audience into the biographical narrative, which led to greater enjoyment, as well as learning gain and a positive attitude toward female politicians. Our findings provide important clarification to existing research and offer both theoretical, methodological, and practical implications.
Social and Behavioral Sciences
Rasul, Azmat and Raney, Arthur A., "Learning Politics through Entertainment: Exploring the Effects of Biographical Films on Political Learning and Attitude Toward Female Politicians" (2021). All Works. 4365.
Indexed in Scopus