Patterns and motivations predicting mobile hard news and soft news consumption: The case of the UAE

Hamza Saad, Minia University
Mahinaz Hamza, Zayed University

Document Type

Article

Source of Publication

International Journal of Customer Relationship Marketing and Management

Publication Date

7-1-2021

Abstract

The purpose of this study is to examine Emirati university students' usage of smartphones as a news resource. In addition to the motivations, patterns, and relationships between hard news and soft news consumption and the different gratifications sought, this study adopted perspectives from the both the uses and gratifications and media displacement theories and utilized a quantitative research design. Data was collected from 488 undergraduate students between February 2019 and March 2019. Results revealed that students were interested in both hard and soft news, but there was 7% more soft news consumption by students. Additionally, results revealed that smartphones have become students' main source of news as they allow them to find information easily. When assessing the relationships and dynamics between mobile news and the gratifications sought, results revealed that the convenience gratification was the only predictor of both mobile soft news and hard news out of all the gratifications offered.

ISSN

1947-9247

Publisher

IGI Global

Volume

12

Issue

3

First Page

49

Last Page

66

Disciplines

Communication

Keywords

Displacement theory, Gratifications, Hard news, Smartphones, Soft news, Uses

Scopus ID

85107599664

Indexed in Scopus

yes

Open Access

no

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