Factors influencing public attitudes toward paid online newspaper subscriptions- a field study
Source of Publication
Arab Media and Society
Despite the implementation of new business models in several Western media organizations, most Arab newspapers have not yet explored these models, and little is known about public attitudes towards their willingness to pay for online news. The study sought to identify factors that encourage the public to pay. It was applied to a sample of 530 newspaper consumers in the UAE, Saudi Arabia, and Oman. The study concluded that there are unfavorable trends in the public regarding their interest in following up on the news and did not show willingness for paying for online news. Most of them prefer to pay for entertainment materials. The study found that demographic variables such as age and income were important indicators of the public’s willingness to pay. Most respondents were not yet exposed to the paywall and anticipated difficulty in implementing the culture of paying for online news in Arab societies. They also expected that many print newspapers will disappear in the near future, and the idea of paying for online news was not seen favorably.
American University in Cairo
Arab Media, Business Models, Digital Environment, News Consumption, Paid News, Paywalls
Darwish, E. B. and Younis, H. M., "Factors influencing public attitudes toward paid online newspaper subscriptions- a field study" (2020). All Works. 4519.
Indexed in Scopus