Beyond Internal Corporate Social Responsibility Communication (ICSRC): Creating a Purposeful Organization
Source of Publication
New Perspectives in Organizational Communication
This chapter argues that internal CSR communication (ICSRC) can be employed from both functionalist and constitutive perspectives to create a purposeful organization. The chapter discusses concepts such as internal CSR, internal communication, and integrated CSR communication and offers a definition of ICSRC. It reviews literature on ICSRC, defines organizational purpose, connects it to CSR, and highlights changes in employee characteristics that demand a fresh conceptualization of ICSRC. Building on the core concepts of enabling conversations through engagement and involvement strategies, co-creation of meanings, collaborative implementation, ethical organizational and corporate identities, and employee identification, the chapter offers a conceptual framework that leverages ICSRC to build a purposeful organization.
Dhanesh, Ganga S., "Beyond Internal Corporate Social Responsibility Communication (ICSRC): Creating a Purposeful Organization" (2021). All Works. 4575.
Indexed in Scopus