Title

Beyond Internal Corporate Social Responsibility Communication (ICSRC): Creating a Purposeful Organization

Author First name, Last name, Institution

Ganga S. Dhanesh, Zayed University

Document Type

Book Chapter

Source of Publication

New Perspectives in Organizational Communication

Publication Date

9-29-2021

Abstract

This chapter argues that internal CSR communication (ICSRC) can be employed from both functionalist and constitutive perspectives to create a purposeful organization. The chapter discusses concepts such as internal CSR, internal communication, and integrated CSR communication and offers a definition of ICSRC. It reviews literature on ICSRC, defines organizational purpose, connects it to CSR, and highlights changes in employee characteristics that demand a fresh conceptualization of ICSRC. Building on the core concepts of enabling conversations through engagement and involvement strategies, co-creation of meanings, collaborative implementation, ethical organizational and corporate identities, and employee identification, the chapter offers a conceptual framework that leverages ICSRC to build a purposeful organization.

Publisher

Springer Nature

Disciplines

Communication

Indexed in Scopus

no

Open Access

no

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