Title

Arab women’s veiled affordances on Instagram: A feminist semiotic inquiry

Author First name, Last name, Institution

Zoë Hurley, Zayed University

Document Type

Article

Source of Publication

Feminist Media Studies

Publication Date

1-1-2021

Abstract

Feminist semiotics is developed to explore Arab women’s self-presentations on Instagram. The novel framework enables interpretive theorising of a corpus Instagram posts by Arab women in the Middle East and North African region (MENA). Qualitative analysis zooms in on the accounts of four Arab women influencers, defined as microcelebrities monetising content online. Self-presentations are theorised as a process of semiosis, which involves signs, objects and interpretants of visual meanings. This perspective is contextual rather than universalising and addresses the lack of theoretical perspectives for considering Arab women’s palette of self-presentations. Simultaneously, the study is reflexive of tensions surrounding feminist semioticians’ positionalities. Unique theorising reveals situated micro-practices and ‘veiled affordances’ of modest while sometimes highly politicised self-presentations by Arab women.

ISSN

1468-0777

Disciplines

Social and Behavioral Sciences

Keywords

Arab women, Feminist semiotics, Instagram, self-presentations, veiled affordances

Scopus ID

85117271200

Indexed in Scopus

yes

Open Access

no

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