Title

The influence of trust and commitment on free-to-play gamers co-creation intentions

Document Type

Article

Source of Publication

Behaviour and Information Technology

Publication Date

1-1-2022

Abstract

Through the lens of trust–commitment and co-creation theories, this study explores the effect of trust on commitment and co-creation intentions within the free-to-play (F2P) gaming industry, to extend our understanding of co-creation within a service context. Responses from an online survey were used as inputs into a structural equation model (SEM). The findings reveal that trust in a F2P game influences commitment to continue playing the F2P game and elicit behaviour in the form of co-creation intentions. The findings also found that involvement and achievement motivations partially mediate the relationship between trust and commitment and escapism significantly moderates the relationship between trust and involvement.

ISSN

0144-929X

Publisher

Informa UK Limited

Disciplines

Business

Keywords

Co-creation, Commitment, Escapism, Esports‌, Free-to-play games, Trust

Scopus ID

85135262512

Indexed in Scopus

yes

Open Access

no

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