Overcoming the Dark Side of CSR Communication and Employee Relations
Document Type
Article
Source of Publication
The Routledge Handbook of Corporate Social Responsibility Communication
Publication Date
11-22-2022
Abstract
Adopting a behavioral, micro, employee-centered perspective to corporate social responsibility (CSR), this chapter problematizes the excessive focus on establishing positive associations between CSR communication and employee relations within the predominant stream of functionalist research. Instead, it highlights the dark side of CSR communication and employee relations, including the use of CSR practices by organizations as a tool of aspirational employee identity control; the blurred boundaries among CSR-based employee identification, work meaningfulness, and work addiction; organizational abdication of employees’ technological well-being; and the polyphony of competing, diverse employee interests that are not aligned with monophonic, unified organizational CSR narratives. The chapter concludes with suggestions for future research and research-based principles for CSR communication theory and practice.
DOI Link
ISBN
9781000784237,9781032027326
Publisher
Routledge
First Page
240
Last Page
251
Disciplines
Communication
Scopus ID
Recommended Citation
Dhanesh, Ganga S., "Overcoming the Dark Side of CSR Communication and Employee Relations" (2022). All Works. 5482.
https://zuscholars.zu.ac.ae/works/5482
Indexed in Scopus
yes
Open Access
no