Revealing the essence of value-in-being: A Heideggerian paradigm of value co-creation
Source of Publication
Psychology and Marketing
This study presents a novel paradigm of “value-in-being,” offering an alternative to the prevailing customer-centric approaches and their utilitarian focus on value-in-use that dominate the co-creation literature. Drawing upon Heidegger's philosophy, the study derives the fundamental elements of value-in-being, emphasizing the crucial importance of subjective meaning, context-specific purpose, and dwelling as key priorities for service design. By investigating the intricate relationship between Heideggerian philosophy and value-in-being, as well as its relation to value-in-use, this study provides valuable insights into the competing processes of value co-creation and their impact on customer well-being. Through theoretical analysis, the paper illustrates how organizations can cultivate more authentic experiences by embracing Heideggerian principles and giving prominence to value-in-being. The primary objective is to redirect the trajectory of services research, achieving a balance between value-in-use and value-in-being, while also serving as a roadmap for future investigations into the emerging paradigm of value-in-being within the co-creation domain.
authentic experiences, Heideggerian theory, value co-creation, value-in-being, value-in-use
Alimamy, Saifeddin; Chylinski, Mathew; Deans, Kenneth R.; and Gnoth, Juergen, "Revealing the essence of value-in-being: A Heideggerian paradigm of value co-creation" (2023). All Works. 5909.
Indexed in Scopus