Determining the factors which engender customer trust in business-to-consumer (B2C) electronic commerce

Document Type

Conference Proceeding

Source of Publication

Proceedings - IEEE International Conference on E-Commerce Technology, CEC 2004

Publication Date

12-27-2004

Abstract

This paper presents a study that focuses on the initial trust that is developed even before the occurrence of the first transaction between a consumer and an online company. The study reveals how initial trust is formed without any previous experience by interacting with the Web site interface. This study analyzes how important it is for the Web site to have a trusted interface to keep the customer interested in their business. The study tests the premise that "consumer initial trust is positively related to a trust inducing user interface" and investigates what other features are important in assessing whether or not purchase.

ISBN

0769520987

Publisher

IEEE

First Page

291

Last Page

294

Disciplines

Computer Sciences

Keywords

Customer trust, Internet shoppers, Online shopping, Online vendors, Information analysis, Risk assessment, Sampling, Security of data, User interfaces, Websites, Electronic commerce

Scopus ID

10444268139

Indexed in Scopus

yes

Open Access

no

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