ORCID Identifiers
Document Type
Article
Source of Publication
Public Relations Review
Publication Date
3-1-2019
Abstract
© 2018 Elsevier Inc. The purpose of this study was to explore the role of corporate social responsibility expectations in explaining consumers’ perceptions, motivations and communication behaviors about corporate misconduct, especially in the context of allegations of workplace gender discrimination. A survey was conducted in December 2016 among 473 Americans. The results show that while people with economic CSR expectations do not evaluate corporate misconduct negatively, those with ethical CSR expectations perceive it morally wrong. However, both types of CSR expectations were found to impact consumers’ motivations to engage in communication behaviors about the crisis. Theoretical and empirical implications are discussed.
DOI Link
ISSN
Publisher
Elsevier Ltd
Volume
45
Issue
1
First Page
76
Last Page
87
Disciplines
Business | Social and Behavioral Sciences
Keywords
Communication behaviors, CSR expectation, Expectancy violations, Gender discrimination, Moral inequity, Situational theory of problem solving
Scopus ID
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Recommended Citation
Kim, Soojin; Krishna, Arunima; and Dhanesh, Ganga, "Economics or ethics? Exploring the role of CSR expectations in explaining consumers’ perceptions, motivations, and active communication behaviors about corporate misconduct" (2019). All Works. 1375.
https://zuscholars.zu.ac.ae/works/1375
Indexed in Scopus
yes
Open Access
yes
Open Access Type
Green: A manuscript of this publication is openly available in a repository